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Business Philosophy


We emphasize integrity, transparency, and doing the right thing to earn the respect of our employees and trust of our customers and stakeholders to ensure solid and sustainable business operations.


Our target is and always has been the global market. We do not limit ourselves to any specific geographical region. We recognize that the semiconductor business has no national boundaries, and that to be competitive anywhere we must be competitive in the whole world.

Long-term Vision and Strategies

An enterprise whose success endures is much like a successful marathon runner, quite different from a short-distance sprinter. We truly believe that a person or company that does not plan carefully for the future will soon have problems in the present. We believe that if we do a good job of long term planning and execution, we will greatly reduce the need for crisis management.

Treating Customers as Partners

Since the company was founded, we have treated our customers as partners and have never competed against them. This policy is the key to our current success and will be crucial to our continued growth. At SEP, customers come first. Their success is our success, and we value their ability to compete as we value our own.

Building Quality into all Aspects of our Business

Every SEP employee is responsible for providing the highest quality service. To achieve this, each person continuously evaluates and improves the quality of his or her own work. Our greatest goal is to achieve and maintain complete customer satisfaction.

Unceasing Innovation

Innovation is the wellspring of SEP growth. It is vital to all sectors of our business, from strategic planning to marketing to management to technology and production.

Fostering a Dynamic and Fun Work Environment

For most people who work at SEP, participating in a challenging and enjoyable working environment full of opportunities to learn new skills is even more important than monetary reward. To retain talented people who share our goals and interests, we work hard to foster a dynamic and enjoyable working environment.

Keeping Communication Channels Open

SEP has implemented an open-style management system designed to keep all lines of communication open in the working environment. Each employee treats each other sincerely, honestly and cooperatively. Everyone welcomes constructive criticism and is willing to seek improvement in his or her working role. This management style allows all opinions to be expressed before a final decision is made. Once a decision is made, everyone works together to achieve the set goal.

Caring for Employees and Shareholders, and Being a Good Corporate Citizen

Employees and shareholders are both important constituents of our company. Our goal is to provide salary and benefit packages for employees that are above the industry average. We also target to earn a return on investment for shareholders above the industry average. We understand clearly that the success of our company very much depends on the well-being of the society and the environment where the company is established. It is essential therefore that we give back to society, consistently within our means, and serve as a model corporate citizen.

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